Spreading the Love in AFRica by Mukuka Mayuka

Spread the Love in Africa!
If you didn't already know...today I am telling you that I am an AMBASSADOR!




Before family members and friends inundate me with calls let me clarify. I am a brand ambassador for Authentic Fashion Renaissance Clothing or AFR clothing to make it easier!

After some damage to my bank account balance I always have buyers remorse and feel slightly guilty by my shopping sprees. On the other hand when I try to balance this out by donating to charity I have to be honest, I feel like I've thrown money at a one off solution. Do you have the same problem? Have you ever wanted to balance your retail therapy and charitable contributions?


The founders of AFR are Kingstone Matsekeza and Kuda Biza. They have offices in Delray Beach ( Florida, USA) and Bracknell (United Kingdom). Little ol me in Melbourne, Australia has jumped on board to help people be aware about this AWESOME brand and company.

I adore AFR Clothing because they are unique in that they are a social entrepreneurship firm that makes afro-centric apparel - mainly t-shirts, shorts, hoodies BUT they are also committed to donate a portion of proceeds to charitable organisations in Africa. Their motto and their mission are simple yet effective "Educating AFRica One Shirt at a Time" and "To Spread Love in AFRica."

What else do I LOVE about AFR? Their vision! They hope by 2020 to donate to at least one charity in each African country! It sounds daunting but with your help and support the guys at AFR Clothing can achieve this!

If you would like to know more about AFR clothing ASK ME!!! Or visit them over here:

Twitter – http://twitter.com/#!/AFRclothing
Website – www.afrclothing.com (site almost complete)
YouTube – http://www.youtube.com/user/AFRCLOTHING?feature=mhum
Facebook – http://www.facebook.com/pages/Authentic-Fashion-Renaissance/198661592686
Blog - http://afrclothing.blogspot.com/

Jojeti demystyfied.

I heard many old songs from Zimbabwe mention this word; Jojeti. I always wondered what it was and did some research of my own. Turns out the actual word is Georgette... I did some further reading about this material that had caused a craze in the late 70's and early eighties in southern Africa. The full name is crêpe Georgette or Georgette crêpe. The fabric has been around for a long time; named after georgette de la Plante, a French dressmaker and fashionista of the 20th century.

The fabric is traditionaly made from silk, and evolved to be of rayon, polyester and other synthetics and blends. The distinctive feature in georgette is the crinkly surface created by the way the yarns are twisted in both warp and weft. (the warp is the set of lengthwise yarns held in tension on aframe/loom, while the weft is the yarn that is inserted over and under the warp threads). The threads used in georgette are highly twisted, like most other crêpes. Georgette is surprisingly strong, and has a bouncy, flowing look about it. The threads are very thin and, although th weave tends o be tight, the overal appearance is a bit sheer. It is springier but less lustrious than its cousin cloth, chiffon.



Because georgette is highly absorbent, it can be easily dyed in many different colours, or printed with patterns. This versatility probably made it popular back then, and it has made a comeback of sorts of late (mainly in 80s themed parties though).

AFRican Fashion by Calister Chishanu

African fashion is nearly as diverse as their cultures, almost each country has its own traditional wear, they all differ from each other, each symbolising a personal history to country and the people. Even though they are all different, in the end they all merge together forming a trend which is widely known as tribal wear. They also have the modern twist to their traditional fashion which has recent been influencing the urban trend we have seen some of the high designer being influenced by Africa’s fashion, creating some of the best trends which we have seen all over the world from runways to the high street.

AFR Clothing